ICMC Virtual Conference

Day 2, to be Rescheduled

What is the ICMC Virtual Conference?

The annual ICMC Virtual Crisis Management Conference provides participants with the opportunity to increase their crisis management knowledge and skills through a series of live and interactive presentations. There will be six sessions. Various crisis management and crisis communications experts will deliver these sessions that will be hosted by the ICMC team.

Each session will be streamed live with the opportunity for attendee Q&A through the chat box. Once you register you will be sent more details on how to log in for each presentation. All sessions will be recorded so in the event of technical difficulties or if you are unable to make the live presentation you will be able to view at a later time.

This conference blew my expectations out of the water, I was both personally moved and professionally motivated. I look forward to attending future conferences.

Lisa S.

Business Continuity Manager , Global Financial Service Company

Who should attend this virtual conference?

  1. Corporate crisis management and communications leaders and their teams
  2. Nonprofit organizations that are looking to start or expand their crisis preparedness capabilities
  3. Business continuity professionals looking to expand their knowledge
  4. Emergency management leaders and their response partners
  5. Security teams that are looking to integrate their plans and process into a crisis management program
  6. Those wanting to develop a crisis management programs that include training, planning and exercising

Agenda and Speakers

Day 1

November 15th

10:00 – 11:00 AM EST


Regional Head of Security LATAM

Reckitt Benckiser
About Antonio

Antonio have spent a very successful career at Reckitt Benckiser for one year and previously at Mead Johnson Nutrition for four years as Regional Head of Corporate Security for Latin America. Antonio developed as well a fruitful career at British American Tobacco in Venezuela and Mexico for twelve years through different positions up to Country Head of Corporate Security. Before that, Antonio served several field and administrative positions in the Venezuelan Air Force, where he led the Bureau of Special Investigations, Chief of Intelligence of the Venezuelan Air Force Base Headquarters, Air Police Squadron Commander and Air Operations Officer.
Antonio is a Certified Crisis Management Professional (AMBCI), Business Continuity Institute. He earned a BS degree in Science and Military Arts, in the Venezuelan Air Force Academy, a Master’s degree in Criminology, at the Jose Maria Vargas University in Venezuela. He also has received several business and special investigation studies in top US Universities.


Total Years in Security / Law Enforcement / Military: 27 Years
Work Experience
Regional Head of Security , Latin America – Reckitt Benckiser
Associate Director, Latin America - Mead Johnson Nutrition, Mexico City
Head of Corporate Security - British American Tobacco, Mexico
Head of Corporate Security - British American Tobacco, Venezuela
Special Investigations Head - Venezuelan Air Force General Inspector Office
Education & Recent Development
Business Continuity Institute Certification Course (CBCI) - AMBCI Certified
Crisis Management and Business Continuity Program - MIT
Security Leadership Program - Northwestern University, Kellogg School of Management
Security Leadership Program - Georgetown University
MS – Criminology - José M Vargas University
BS - Arts and Military Sciences, Aeronautics - Venezuelan Air Force Academy
Languages Fluent In
Spanish & English
Locations Lived / Worked Abroad
United States, Chile, Venezuela, Mexico


Lessons learned from 2017 Mexico´s earthquake and the caribbena hurricanes season impact on business

1.- Mexico´s Earthquake Overview
2.- Earthquake Disaster Response and Business Continuity
3.- Lessons learned
4.- 2017 Caribbean Hurricanes Season Overview
5.- Hurricane Disaster Response and impact on businesses
5.- Lessons learned

12:00 – 1:00 PM EST

Conroy Boxhill

Managing Director

Porter Novelli
About Conroy

Conroy Boxhill is a senior communications executive with more than 20 years of experience helping brands build and protect their reputation.
In his current role as Managing Director of Porter Novelli’s Atlanta, Conroy leads a high-performing team of individuals who work with major brands to anticipate, plan and capitalize on sudden or planned shifts in their business operations.

Conroy has extensive expertise working with the C-suite and Boards of Directors to formulate strategic reputation and communications programs to transform their business. His crisis and issues management work for clients such as the Atlanta Hawks, Delta, Papa John’s and Newell Rubbermaid have received several industry awards for excellence. In 2015, Conroy was named one of PR Week’s 40 under 40 brand champions for outstanding professional achievement in the industry.

Prior to joining Porter Novelli, Conroy worked for EdelmanPublic Relations (New York, London, Atlanta. He earned a bachelor of science in business administration from the University of Maryland Eastern Shore and masters in communications management from Syracuse University.


Actions matter more than words: the new reputation reality for brands

In today's marketplace, it doesn't take long for a brand's misdeeds to be made public. Sadly, consumers have become somewhat desensitized to bad behavior from companies; however, it doesn't mean brands are off the hook.

While it is expected that mistakes will be made, there is a heightened expectations that brands will act swiftly, decisively and will follow-up in the event that they have failed to live up to a commitment.

This session will provide four principles that brands should consider in the management of reputation threats.

2:00 – 3:00 PM EST

Leanne Metz

Business Continuity and Resilience

About Leanne

Leanne is a consultant and trainer with PreparedEx and the International Crisis Management Conference. Previously she lead development and implementation of a global business continuity program for Mead Johnson Nutrition. She has conducted exercises and training throughout Asia, Europe, Latin America and North America.


Effective Corporate Exercises

I'll discuss how to plan and execute an effective corporate exercise to ensure your audience is engaged and participating!

Day 2

To Be Rescheduled

Registrants will be notified of the new date as soon as it is scheduled. 

Melissa Agnes

Crisis Management Speaker, Author, Strategic Advisor

Agness + Day, Inc
About Melissa

Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks.

As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events.

In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.

Agnes is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others.

As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill.


Discover the Roadmap for Building Brand Invincibility

Bad things happen to good companies. And issues come in all sort of sizes. Being crisis ready means that your brand isn’t just able to withstand the bad, but it’s able to transform any negative situation into something that has a positive outcome for your organization—making your brand INVINCIBLE.

Becoming crisis ready is a process. It’s not something that just happens overnight. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry—including yours—from its current level of crisis readiness, straight through to building brand invincibility.

This process is based off of the Crisis Ready Model, which is the model that Melissa Agnes has developed throughout her years of helping organizations—from international corporations, to government agencies around the world—become crisis ready and build brand invincibility. Melissa’s Crisis Ready Model continues to be adopted into undergraduate, graduate, and MBA programs around the world.

In this session, Melissa takes you through the five phases of the model, and provides you with strategies, tactics, and takeaways to adapt this framework to help you meet your organization’s crisis ready needs and objectives.

If you are looking to strengthen your organization’s crisis readiness and would benefit from being provided with the precise framework to help you accomplish this, then this is a presentation you don’t want to miss.

Heather Engel

Chief Strategy Officer

Sera-Brynn, LLC
About Heather

Heather Engel is Chief Strategy Officer at Sera-Brynn, a globally ranked cyber risk management firm. She has over 18 years of experience in risk management, cyber security, business continuity planning, and security program development. Prior to Sera-Brynn, Ms. Engel assisted government agencies in securing advanced information systems and coordinating cyber warfare exercises.

She is a Certified Information Systems Security Professional and a Payment Card Industry Qualified Security Assessor. Ms. Engel graduated from the Pennsylvania State University and holds an MBA from Florida Institute of Technology. She is Women in Business Honoree and sits on the board of Virginia Economic Development Partnership.


When the Crisis is a Data Breach: Coordinating Breach Response Across the Organization

Managing a crisis activates senior teams across your organization to identify and contain risks and exposures. When the crisis is a data breach, how does that change your incident management process? In this webinar, Heather Engel, Chief Strategy Officer at Sera-Brynn, will discuss what the Crisis Management Team can expect from the cyber-security team during triage, investigation, and forensic analysis, including roles, responsibilities, and internal and external communications. Taking simple steps before a data breach will ensure crisis management plans have the strategies and processes to limit the damage and successfully respond to a data incident.

Richard Dorney


Strongmind Resiliency Training Ltd
About Richard

Richard Dorney served more than 38 years in the British Army serving as an infantry soldier, rising through the ranks until being commissioned and finally reaching the rank of Lt Colonel. He completed multiple tours in a variety of operational theatres Including Northern Ireland, Bosnia, Iraq and Afghanistan and also saw service in Africa and the Far East. During his service Richard introduced the Trauma Risk Management (TRiM) system of peer support to the British Army and commanded the training team that rolled this out, he was for many years the non-clinical subject matter expert for the Army in this area. He was later responsible for Army policy relating to wounded injured and sick personnel. TRiM remains a core capability in the UK forces and has been adopted by a wide variety of organisations from Law enforcement to the security industry. On leaving the UK forces Richard established Strongmind Resiliency training, an award winning training organisation that specialises in providing mental health awareness and resilience training. Strongmind provides trauma management training to the UK Home office and a wide range of clients from the emergency services and law enforcement to the corporate sector. Richard holds an MSc in War and Psychiatry from King's College London and a certificate in psychotraumatology. He was awarded an MBE for his services to trauma Management and was made a member of the Order of St John of Jerusalem. He also holds a Queen's Commendation for Valuable service in Northern Ireland. He regularly works with organisations to improve the management and support of people after critical events.


Supporting your people after critical events

Much time and huge amounts of resources are often directed at the practical aspects of critical event management, but organisations are often ill prepared for the psychological fallout from critical events. Responsibility for staff welfare after events is often delegated to counsellors at an early stage. This is not always the most effective approach and even if it is, there remains a long term requirement to manage organisational morale and to support those who may be affected by their experiences.

In this presentation we will discuss how an organisation can establish a support system before the event and the key actions that may help to mitigate adverse reactions. Why are the characteristics of a traumatic event important? what should you expect? what reactions may follow? and how can peer support be useful. We'll also talk about identifying the risk factors associated with poor mental health after traumatic events. Managing declining mental health and post traumatic reactions are capabilities that organisations need. Risk assessment, early intervention, signposting to professional help, establishing supportive management policies and environments are all crucial.

In this presentation we'll look at all of these factors and how you can support your people.

ICMC Platinum Sponsors

SecureWorks Incident Response practice provides rapid containment and eradication of threats, minimizing the duration and impact of a security breach. Leveraging elite cyber threat intelligence and global visibility, we can help you prepare for, manage and recover from even the most complex and large-scale security incidents.