Actions Matter More Than Words: The New Reputation Reality for Brands
Presented By: Conroy Boxhill
Conroy Boxhill is a senior communications executive with more than 20 years of experience helping brands build and protect their reputation.
In his current role as Managing Director of Porter Novelli’s Atlanta, Conroy leads a high-performing team of individuals who work with major brands to anticipate, plan and capitalize on sudden or planned shifts in their business operations.
Conroy has extensive expertise working with the C-suite and Boards of Directors to formulate strategic reputation and communications programs to transform their business. His crisis and issues management work for clients such as the Atlanta Hawks, Delta, Papa John’s and Newell Rubbermaid have received several industry awards for excellence. In 2015, Conroy was named one of PR Week’s 40 under 40 brand champions for outstanding professional achievement in the industry.
Prior to joining Porter Novelli, Conroy worked for EdelmanPublic Relations (New York, London, Atlanta. He earned a bachelor of science in business administration from the University of Maryland Eastern Shore and masters in communications management from Syracuse University.
In today’s marketplace, it doesn’t take long for a brand’s misdeeds to be made public. Sadly, consumers have become somewhat desensitized to bad behavior from companies; however, it doesn’t mean brands are off the hook.
While it is expected that mistakes will be made, there is a heightened expectation that brands will act swiftly, decisively and will follow-up in the event that they have failed to live up to a commitment.
This session will provide four principles that brands should consider in the management of reputation threats.