Conference Agenda

Day 1 – Tuesday April, 30th

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8:30pm - 5:00pm

Rose Island Ballroom

Principles of Crisis Management

Instructors Robert Burton and Leanne Metz

Principles of Crisis Management will cover the characteristics of a crisis, and a framework to manage the life cycle of a crisis from horizon scanning for potential issues, through closure and remediating gaps or Lessons “to be” Learned.
  • Difference between an issue and a crisis
  • What is “Horizon Scanning” and when should it occur?
  • How do I prepare my organization for a crisis?
  • What are the components for an effective crisis response?
  • What’s recovery?
  • How do we Improve?
Morning Session

The morning session will cover the components of developing, implementing and managing a crisis management program. Interwoven into the principles, will be examples and videos demonstrating the good, the bad, and the ugly.

 

  • Introduction to Crisis Management
    • What is a crisis?
    • How do you know when it’s a crisis?
  • Crisis Management Program
    • Establishing a Policy
    • Framework
    • The Plan
  • Before, During and After: Holistic Crisis Management
    • Anticipate and Assess
    • Prepare
    • Respond
    • Recover
    • Review and Learn

Afternoon Session

The afternoon session will be a FUN case study during which we will practice the Before, During and After phases of a crisis. Due to training attendees coming from different business sectors, we use a generic business (a circus) to facilitate walking you through the crisis management process. Each attendee will role play a member of the crisis management team for the simulated traveling circus business. You will get an opportunity to walk through each of the crisis phases and use some of the most important tools that help to efficiently manage a crisis.

Day 2 – Wednesday May, 1

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8:30am - 9:10am

Ballroom A

Reactive to proactive: Turning forward-thinking into action during a crisis

By Larry Cristini, Facebook

We established teams and plans that are integrated and aligned. We train and exercise on a regular basis to ensure we can effectively implement the plan and process.

But are our plans simply organizing our response or are they actually helping us get ahead of the crisis? Being proactive is more than just thinking ahead. It’s about managing ahead. So how do we embed a proactive posture into our response operations to turn forward-thinking into action? This presentation will examine how companies can enhance crisis decision-making amidst uncertainty and develop mechanisms to help teams make decisions and take actions based on where the crisis may be going, not just where it is today.  

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9:15am - 9:55am

Ballroom A

From Somalian Piracy to Trapped Miners: Communicating Effectively in Times of Crisis

By Rob Litt, General Mills

Protecting a company’s reputation during a significant crisis is one of the most critical roles of a public relations executive.

Rob Litt, Director of Corporate Communications at General Mills, will share his experiences leading global crisis communications response for companies in diverse industries including mining, consumer electronics, financial services and consumer packaged goods. In the digital age, crisis communications response is more critical than ever as a company or brand reputation can be severely impacted by a single tweet or Facebook post. Join Rob in a discussion on how managing reputation is critical in our ever increasing 24/7 news cycle.

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10:00am - 10:40am

Ballroom A

The New Rules of Reputation Management: Best Practices for Determining If, When and How to Respond to a Crisis That Blows Up on Social

By Molly McPherson, Molly McPherson

As more and more consumers are finding new ways to be heard, the same rules of response no longer apply. Social media and online activism have transformed reputation threat, particularly with the speed at which issues can blow up online. How should an organization respond, if at all?

This session will offer critical learnings from “ripped-from-the-headlines” examples and provide best practices for managing hot-button issues in today’s sensitive communications environment.

By the end of this session, participants will be able to:

  • Learn how organizations can be proactive and vigilant when protecting their professional brand as well as the brand of the organization during an online attack.
  • Understand the power of social media and public opinion when dissatisfied customers create a Facebook Group against the organization.
  • Formulate a plan of action for how to react both internally and externally when a polarizing event arises.
  • Discuss when to dismiss anonymous communication and when to take it seriously.
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10:40am - 10:55am

Rose Island Foyer, Rose Island Ballroom, Ballroom A

Break

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10:55am - 11:35am

Ballroom A

Operational Planning Using the CARVER Methodology

By Luke Bencie, Security Management International

Operational planning is a process. No military general – or security director for that matter – worth their salt, sits down with a blank sheet of paper and simply begins crafting a plan without some type of outline.

This planning process must follow a logical sequence. One of the most practical and time-tested processes available is the CARVER Target Analysis and Vulnerability Assessment Methodology. Created during World War II, and revised by the CIA for the Global War on Terror, CARVER is both qualitative and quantitative in nature. It focuses on asset ranking and categorization. As such, it lends itself to business continuity and emergency response planning. Luke Bencie, who co-author of The CARVER Target Analysis and Vulnerability Assessment Methodology: A Practical Guide for Evaluating Security Vulnerabilities, discusses his experience using CARVER in over 100 countries.

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11:40am - 12:20pm

Ballroom A

Lessons learned from Hurricane Maria in Puerto Rico

By David Fortino, FEMA Region II

Presentation Description Coming Soon
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12:20pm - 1:05pm

Rose Island Ballroom

Lunch

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1:05pm - 1:45pm

Ballroom A

The Crisis Management Observation Game and Ask the Panel an Open Q&A
Protecting a company’s reputation during a significant crisis is one of the most critical roles of a public relations executive.

Rob Litt, Director of Corporate Communications at General Mills, will share his experiences leading global crisis communications response for companies in diverse industries including mining, consumer electronics, financial services and consumer packaged goods. In the digital age, crisis communications response is more critical than ever as a company or brand reputation can be severely impacted by a single tweet or Facebook post. Join Rob in a discussion on how managing reputation is critical in our ever increasing 24/7 news cycle.

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1:50am - 2:30pm

Ballroom A

Riding a Bicycle Whilst Managing Incidents

By Shaun Brown, Bloomberg

In this discussion, Shaun will communicate the similarities between riding a bicycle and performing Incident Management.
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2:30pm - 3:30pm

Rose Island Foyer, Rose Island Ballroom, Ballroom A

Break

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3:30pm - 4:10pm

Ballroom A

Engaging Leadership – How To Get Top Down Buy-In For Crisis Exercises

By Michael Gladstone, The We Company

Preparing the enterprise for a range of possible emergencies and crises is a key tenet of being a good security professional. Yet, it is often difficult to get other departments engaged before a crisis occurs.

While the best medicine is to have Leadership be your champions these individuals are often busy running the business, ensuring financial success, and growing the brand; dedicating energy to an exercise for a scenario that may never occur is not their top priority. This discussion will look at ways in which Security professionals can change the mindset of leadership to become engaged partners who will promote crisis and emergency exercises in your organization. We will explore how to make the business case appealing, how to liven up your exercises, and how to hit home and motivate the enterprise without creating a sense of dread.

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4:15pm - 5:00pm

Ballroom A

Route 91 Harvest Festival Shooting: PTSD, Behavioral Health, and Leadership Through Peer Support in the Aftermath

By Eric Littmann, Former Union President Las Vegas Firefighters IAFF L1285

This presentation will review the events of the Route 91 Harvest Festival Shooting in Las Vegas and the behavioral health challenges faced by responders and off duty fire-rescue personnel at the scene.

Additionally, the presentation includes the roles and responsibilities that the Las Vegas Fire & Rescue Peer Support Team, IAFF Peer Support, and therapy dog teams played in the immediate aftermath of the tragedy as well as critical incidents occurring every day for fire-rescue personnel within a major metropolitan area.

Day 3 – Thursday May 2nd

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8:30pm - 5:00pm

Rose Island Ballroom

Principles of Simulation Exercises

Instructors Robert Burton and Leanne Metz

Principles of Simulation Exercises is a one-day training course that covers the fundamentals of the exercise program, characteristics of simulation exercises, and provides a framework on how to develop, deliver, and evaluate simulation exercises.

Upon completion of the training you will know:

  • The fundamentals of an effective exercise program
  • The difference between the types of exercises
  • How to develop exercise objectives
  • How to create a scenario based on exercise objectives
  • How to prepare the rest of the exercise (logistics and scheduling)
  • How to facilitate an exercise
  • How to evaluate an exercise
  • The importance of post-exercise activities (lessons-to-be-learned)
Morning Session

The morning session will cover the components of creating, delivering and evaluating an exercise program, and customized simulation exercises.

The Exercise Program

  • Fundamentals
  • Characteristics of Effective Programs

Exercise Types

Objectives and Criteria

Scenario Development

  • The Storyline
  • What’s a MSEL?
  • Exercise Flow

Roles & Responsibilities

Game Day!

The Hot Wash

Evaluating the Exercise

Afternoon Session

During the afternoon, our crisis simulation exercise specialists will guide you in hands-on creation of and planning and developing an exercise for a fictional company.

Register Now!

Come join us for the 4th Annual International Crisis Management Conference in Newport, RI. 

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