The lineup for the 4th Annual International Crisis Management Conferences. As with previous years ICMC has assembled an great list of speakers from multiple industries and disciplines within the field of crisis management.
Regional Continuity Manager, FEMA Region II
David Fortino has more than 15 years of experience in emergency management, specializing in emergency response operations, preparedness, recovery, crisis management and business continuity.
Currently, Mr. Fortino is the Regional Continuity Manager for FEMA Region II. In this position, Mr. Fortino provides expert continuity and crisis management guidance and advice to all Federal, State, territorial, tribal, and local governments on appropriate training programs to include coordination, oversight, management, and leadership for plans and programs, and test, training, and exercises (TT&E), including lead trainer for continuity related train-the-trainer courses, multi-year strategies, and overall program implementation.
Previously, Mr. Fortino spent 9 years at the Madison Ambulance Association and North Branford Fire Department. At Madison Ambulance Association, Mr. Fortino was the Chief of Service. Furthermore, he is certified as an EMT, Firefighter II, Fire Instructor, and Hazmat Operations. Mr. Fortino has his B.A. from the University of Connecticut in Urban and Regional Studies
Lessons learned from Hurricane Maria in Puerto Rico
Crisis Communications Consultant, Molly McPherson
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and public relations experience to develop the right plans and messaging for clients to protect and build their reputations. Molly is the host of the Confident Communications podcast and frequently speaks about crisis communications, public relations and social media crisis response to executives and organizations. Molly was Director of Communications for the Cruise Line International Association in Arlington, VA. More recently, she worked with FEMA’s Office of External Affairs during post-Hurricane Katrina efforts and helped launch their first social media program. She is firmly grounded in the belief that communicating trust and transparency both online and off is key to an organization’s success in the modern age.
The New Rules of Reputation Management: Best Practices for Determining If, When and How to Respond to a Crisis That Blows Up on Social
As more and more consumers are finding new ways to be heard, the same rules of response no longer apply. Social media and online activism have transformed reputation threat, particularly with the speed at which issues can blow up online. How should an organization respond, if at all?
This session will offer critical learnings from “ripped-from-the-headlines” examples and provide best practices for managing hot-button issues in today’s sensitive communications environment.
By the end of this session, participants will be able to:
- Learn how organizations can be proactive and vigilant when protecting their professional brand as well as the brand of the organization during an online attack.
- Understand the power of social media and public opinion when dissatisfied customers create a Facebook Group against the organization.
- Formulate a plan of action for how to react both internally and externally when a polarizing event arises.
- Discuss when to dismiss anonymous communication and when to take it seriously.
Global Head of Incident Management for Information Systems, Bloomberg L.P.
Shaun Brown is the Global Head of Incident Management for Information Systems at Bloomberg LP in New York City and an Officer in the United States Army. He has received multiple awards for leading and collaborating a multi-functional platoon with the Harris County Department of Engineers during Hurricane Harvey in 2017. When not working, Shaun enjoys spending time with his new baby girl, Eden, and his lovely wife Allie. Shaun is a true Texan, born and raised, and loves the movie Fletch.
Riding a Bicycle Whilst Managing Incidents
In this discussion, Shaun will communicate the similarities between riding a bicycle and performing Incident Management.
Former Union President, Las Vegas Firefighters IAFF L1285
Eric Littmann was the Union President of Las Vegas Firefighters IAFF L1285 at the time of the Route 91 Harvest Festival Shooting. Eric has 25 years of experience in the fire service and served multiple roles at Las Vegas Fire & Rescue, including Fire Captain, Fire Training Captain, Recruit Training Captain, and Peer Support Team member. Eric retired from Las Vegas Fire & Rescue in October 2018 after more than 20 years of service and returned to his roots in Boston, Ma. where he currently works at the Medfield Fire Department as a Firefighter/Paramedic.
Route 91 Harvest Festival Shooting: PTSD, Behavioral Health, and Leadership Through Peer Support in the Aftermath
This presentation will review the events of the Route 91 Harvest Festival Shooting in Las Vegas and the behavioral health challenges faced by responders and off duty fire-rescue personnel at the scene. Additionally, the presentation includes the roles and responsibilities that the Las Vegas Fire & Rescue Peer Support Team, IAFF Peer Support, and therapy dog teams played in the immediate aftermath of the tragedy as well as critical incidents occurring every day for fire-rescue personnel within a major metropolitan area.
Senior Manager, Emergency Management & Planning, The We Company
Michael H. Gladstone is the WeCompany’s Senior Manager, Emergency Management & Planning and is one of the longest tenured members of WeCompany’s security team. He is responsible for the development and implementation of WeCompany’s global Crisis and Emergency programs, runs the corporate Emergency Management Team, and manages programs with the aim at protecting employees and members. Michael has previously worked for the U.S. Department of State as a Crisis Management Program Officer and for the New York City Department of Education as a High School History teacher. He holds a M.A. in International Law and Global Security from Georgetown University, a M.A. in Teaching of Social Studies from Columbia University, and a B.A. in History from Brown University.
Engaging Leadership – How To Get Top Down Buy-In For Crisis Exercises
Preparing the enterprise for a range of possible emergencies and crises is a key tenet of being a good security professional. Yet, it is often difficult to get other departments engaged before a crisis occurs. While the best medicine is to have Leadership be your champions these individuals are often busy running the business, ensuring financial success, and growing the brand; dedicating energy to an exercise for a scenario that may never occur is not their top priority. This discussion will look at ways in which Security professionals can change the mindset of leadership to become engaged partners who will promote crisis and emergency exercises in your organization. We will explore how to make the business case appealing, how to liven up your exercises, and how to hit home and motivate the enterprise without creating a sense of dread.
Managing Director, Security Management International
Luke Bencie is the Managing Director of Security Management International, LLC. In this capacity, he has been a consultant to the US Department of State, US Department of Defense, Fortune 500 companies, as well as foreign governments. He specializes in conducting strategic and security management assessments, performing counterintelligence and due-diligence investigations, and also provides specialized intelligence advisory services. He is the author of Among Enemies: Counter-Espionage for the Business Traveler, Global Security Consulting: How to Build a Thriving International Practice and The Clandestine Consultant: Kings, Sheiks, Warlords and Dictators.
Mr. Bencie has worked in over 100 countries and has trained thousands of domestic and international students from police, military, and intelligence services on topics such as economic and industrial espionage, border security, intellectual property protection, counterfeiting/piracy, and recognizing/discouraging terrorist travel movement. Prior to establishing SMI, Mr. Bencie was a Senior Security Consultant for Raytheon Company in the Intelligence and Information Systems Division, and assigned to the emerging markets of Brazil, India and Lebanon.
Mr. Bencie previously served on the US Department of State’s Foreign Emergency Support Team. In this capacity, he was responsible for responding to terrorist attacks carried out against US targets overseas. As a result, he performed numerous trips to Iraq, Afghanistan, and other “hot spots” throughout the world.
Mr. Bencie holds graduate degrees in “National Security Studies” from The George Washington University’s Elliott School of International Affairs and The American Military University, as well as an MBA from the University of Sarasota. He received his BA from Michigan State University and completed further course work from the University of Pennsylvania’s Wharton School, the Federal Bureau of Investigation’s National Training Academy, and the United Nations Institute for Training and Research.
Operational Planning Using the CARVER Methodology
Operational planning is a process. No military general – or security director for that matter – worth their salt, sits down with a blank sheet of paper and simply begins crafting a plan without some type of outline. This planning process must follow a logical sequence. One of the most practical and time-tested processes available is the CARVER Target Analysis and Vulnerability Assessment Methodology. Created during World War II, and revised by the CIA for the Global War on Terror, CARVER is both qualitative and quantitative in nature. It focuses on asset ranking and categorization. As such, it lends itself to business continuity and emergency response planning. Luke Bencie, who co-author of The CARVER Target Analysis and Vulnerability Assessment Methodology: A Practical Guide for Evaluating Security Vulnerabilities, discusses his experience using CARVER in over 100 countries.
Head of Global Crisis Management, Facebook
Larry Cristini has more than 15 years of experience helping corporations to anticipate and manage risk through more resilient and robust planning and proactive crisis and issues management.
Mr. Cristini currently serves as the Head of Global Crisis Management for Facebook. In this role, he is responsible for leading Facebook’s global crisis management program and its planning, training, exercising, and real-time response activities across Facebook, Instagram, WhatsApp and Oculus.
Mr. Cristini previously worked at Eurasia Group where he advised executives on managing strategic risks in emerging and frontier markets. Prior to that, he worked in Marsh & McLennan’s Crisis Consulting group. At MMC he developed and implemented crisis management programs for clients across a wide array of industries. He also led the group’s Exercise & Simulations team. Larry received his BA from Providence College and MBA from The George Washington University.
Reactive to proactive: Turning forward-thinking into action during a crisis
We established teams and plans that are integrated and aligned. We train and exercise on a regular basis to ensure we can effectively implement the plan and process. But are our plans simply organizing our response or are they actually helping us get ahead of the crisis? Being proactive is more than just thinking ahead. It’s about managing ahead. So how do we embed a proactive posture into our response operations to turn forward-thinking into action? This presentation will examine how companies can enhance crisis decision-making amidst uncertainty and develop mechanisms to help teams make decisions and take actions based on where the crisis may be going, not just where it is today.
Director of Corporate Communications, General Mills
For more than 20 years, Rob Litt has lead corporate communications strategy for global companies in diverse industries including consumer packaged goods, mining, financial services and consumer electronics. In addition to managing through both corporate and industry crisis, Rob helped lead corporate preparedness training programs at facilities throughout Asia, South America, North America and Europe. And for more than 20 years, Rob has volunteered for the American Red Cross where he serves as a spokesperson in times of crisis including natural disasters such as the Southern California wildfires, floods in the Midwest and the I35W bridge collapse in Minneapolis. He is currently the Director of Corporate Communications at General Mills. Rob received his bachelor of science from the University of Kansas and his MBA from San Diego State University. In his spare time, he enjoys coaching his kids in youth athletics and loves to attend early morning CrossFit classes.
From Somalian Piracy to Trapped Miners: Communicating Effectively in Times of Crisis
Protecting a company’s reputation during a significant crisis is one of the most critical roles of a public relations executive. Rob Litt, Director of Corporate Communications at General Mills, will share his experiences leading global crisis communications response for companies in diverse industries including mining, consumer electronics, financial services and consumer packaged goods. In the digital age, crisis communications response is more critical than ever as a company or brand reputation can be severely impacted by a single tweet or Facebook post. Join Rob in a discussion on how managing reputation is critical in our ever increasing 24/7 news cycle.
Come join us for the 4th Annual International Crisis Management Conference in Newport, RI.