Boston 2017

Speakers and Presentations
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David's BIO

David Kalson, principal of Kalson Communications and Partner with Beacon Advisors, Inc., is an expert in issues and crisis management. He has more than 25 years experience providing strategic communications counsel, on-the-ground assistance and highly targeted media relations and “new media” programs to manage issues and crises as well as reputation enhancement for both profit and not-for-profit organizations. Business sectors he has counseled include energy, food and beverage, financial services, healthcare, consumer products and technology. He has designed and implemented communication / media relations programs, often emphasizing Web-based strategies, to address issues including data security breaches, environmental accidents, product recalls, financial & mismanagement problems, high-profile lawsuits, criminal behaviors, attacks by opposition groups, government/regulatory challenges, competitive challenges and labor disputes. Companies he has counseled in relation to crisis drills, plans and crisis management include Cargill, Dunkin’ Brands, Cadbury Schweppes, Staples, Entergy, Eli Lilly, Irving Oil, Canaport LNG and the American Automobile Association (AAA)

ICMC 2017 Presentation Information

Title of Presentation

The Internet, Social Media and Crisis Communications

Presentation Synopsis

What do a self-styled humorist, an angry customer, an influential blogger, a defective product and a CEO practicing sexist behavior have in common? They all can bring great harm to your organization largely through social media. This presentation will show how your organization can prepare for and manage a crisis in the Internet Age, particularly crises caused by social media. A solid reputation and strong branding are two prerequisites to social media crisis management success.

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